About Us

About Us

When you need an accountant, you can choose one who’s good at doing much more than just your tax returns. You can choose one who’s a good listener and wants you to succeed. One who has plenty of business experience and helps you make critical decisions. One you trust and genuinely enjoy working with. Better still, you can choose a firm that offers a whole team of highly motivated people just like this. A team with trained specialists working from our London office, but with services for clients all across the UK. People you can rely on when the going gets tough and who will guide your business as it grows. It’s all too common for successful businesses to grow beyond what their accountants can offer. At Aide Associates, we grow with you – bringing in the expertise of specialise colleagues to help you solve problems, create new strategies and explore new markets.

We never take a single client for granted, either. We not only believe that professional relationships should be based on mutual trust, support, respect and integrity, but we have even drawn up a ‘Relationship Charter’ to set down our promises to you. We know it can be lonely at the top, but much less tough when you’ve got the right help to make complex, difficult decisions. All of our services are tailored to meet the various phases of our clients' personal and business growth. These relationships have been built with clients using six key values:

  • Trust: Trust is crucial and it has to work both ways. We trust you are running your business to the best of your ability and you trust that our advice will help your business to develop.
  • Communication: Communication also has to work both ways. We will always look to inform you proactively of any filing deadlines, changes to tax rates or any software updates, so it is vitally important that you communicate any changes in your business in a timely manner, so we can advise you accordingly.
  • Expertise: We have a vast array of expertise in the team and we want to use that expertise to help you. We have team members who are well qualified.
  • Ethics: We want to work with businesses which share our core values. As a business we are committed to rewarding our team, cutting our carbon footprint and being fair and respectful in our communication.
  • Efficiency: By providing us with the most up to date information in a timely manner, we will be able to deliver accurate and proactive advice, related to both your tax position as well as your business strategy.
  • Community: We like to welcome clients into our community by supporting them in a number of ways; running a great business to improve the local economy, using our broad network of contacts to support in other areas, or helping us with our charity work.